TARGET AUDIENCE FOR FILM

My target audience for this film will be for males and females under 25. 

WHY?: 

• Because, they will be the types of young people who can perhaps relate to the main characters and are the ones most likely to experience or encounter the same situation in the story line.

• Films similar to mine or films where my story line similarly derived from usually have the same target audience.  E.g 'Bullet Boy' and 'My Murder'; in fact, he certificate for bullet boy is 15.

      HOW?:

• The main character in my film will be a 17 year old girl. This will make it more relevant and relatable to the target audience. 

• Although other gang/crime movies usually consist of a young male protagonist. 'Bullet Boy's' "Ricky", 'My Murder's' "Shakilus Townsend" and 'Kidulthood's' 15 year old "Sam Peel". 'Sket' another gang crime movie whose main characters are female, my film will adopt this aspect and use a female protagonist giving an alternative expectation which will make the movie more interesting, so that females can be portrayed in a violent and unexpected way.

FLEXIBILITY OF TARGET AUDIENCE

  The film will be a fully British film, because the storyline and situation is one that will most likely occur in Britain. Therefore, this means that the film will be for a niche audience; a specific ethnic group are targeted: 

• young black teenage boys and girls in London who are involved in gang crime or come across a situation to do with gang culture and other criminal activities in parts of London.   

However, other elements of the film will allow the target audience to be less restricted and more broad and flexible. 

images from 'sket'

• Although the dominating theme is gang and crime culture a black 17 year old girl encounters, it still attract other ethnic teenagers as the storyline is broadly about a 17 year old boy. Other teenagers can also relate to the minor problems a teenager may come across.  

• The film may also attract females under 25 because female actors have been used in other similar gang crime films such as 'sket' where the main characters are all young teenage females,who have been in similar situations regarding gang and criminal culture, so they may also be able to relate to the main characters, the theme and the storyline.  
• This is where my choice to use a female protagonist derived from.